I popped into Pick ‘n Pay, Plattekloof Center, recently and wandered down the “outdoor” aisle, the one that looks very manly.
At the end was the usual selection of Blitz/Fire Lighters, I can’t even remember what I was looking for.
Or maybe the shock rewired by brain and made for forget.
I saw what can only be described as an “interesting” product placement – or a “brilliant” product placement by Kotex pads.
I really like advertising/marketing that marries two unrelated ideas and makes them so brilliant that from that point onwards you cannot “not” associate the two.
Mentos and Coca-Cola for instance.
Wine and …. more wine. They pack so much of that in one aisle, there is no way you can walk down the aisle and buy wine with some more wine. Tip: I do think you should place wine glasses in between the wine – a buy 6 of…
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