When Kotex Pads and Blitz looked like a match made in heaven ……

I popped into Pick ‘n Pay, Plattekloof Center, recently and wandered down the “outdoor” aisle, the one that looks very manly.

At the end was the usual selection of Blitz/Fire Lighters, I can’t even remember what I was looking for.

Or maybe the shock rewired by brain and made for forget.

I saw what can only be described as an “interesting” product placement  – or a “brilliant” product placement by Kotex pads.

I really like advertising/marketing that marries two unrelated ideas and makes them so brilliant that from that point onwards you cannot “not” associate the two.

Mentos and Coca-Cola for instance.

Wine and …. more wine.  They pack so much of that in one aisle, there is no way you can walk down the aisle and buy wine with some more wine.  Tip:  I do think you should place wine glasses in between the wine – a buy 6 of…

View original post 115 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s