Feature Friday: Philips AVENT Donates Breast Pumps for Breastfeeding Pumpathon

In support of Breastfeeding Week (1 – 7 August 2013) the South African Breast Milk Reserve (SABR) recently held a pumpathon, in an effort to boost reserves at the SABR’s Kimberly Hospital milk bank. The pumpathon seeks to enlist lactating women to contribute their breast milk to the SABR, as part of its ongoing drive to supply donated breast milk to infants who do not have access to “Mothers-Own-Milk”.

The Kimberly pumpathon was considered a great success, with 20 women signing up for the programme and donating a total of 20 bottles of milk on the spot. Moms who signed up used breast pumps donated by Philips AVENT to express their milk. Leader in parenting and baby products, Philips AVENT fully supports the SABR and their initiatives and donated theses 20 manual breast pumps as part  of a bigger annual donation to the SABR of 100 breast pumps and 1 000 breast milk storage cups.

Donated breastmilk (DBM) is prescribed as an emergency procedure, to promote optimal health in premature babies. Philips AVENT is doing what it can to assist this worthy initiative and the Kimberly SABR pumpathon was no exception.

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